When it comes to SEO and marketing, one of the single most important metrics is link popularity. Domain authority has become a very popular term recently when it comes to link popularity.
That is because it has become a pretty good way to gauge just how good the backlinks are that you build. Today, it will be discussed in detail, including information on its definitions, how to check domain authority, and how to improve your domain authority.
What is Domain Authority?
Domain Authority is a metric introduced by Moz in 2011 as a way to gauge how important, or influential, a website is. It’s often used as a way of measuring the potential for a given website to rank in search engines. This value ranges from one to 100, where a higher number indicates that a site has more authority.
Other major SEO tools companies have their versions of Domain Authority. The most popular competing metric is Ahref’s Domain Rating, while SEMrush has Authority Score.
They all work similarly in that they take into account the number and quality of backlinks that are pointing to a particular website and determine a score based on those.
Domain Authority score is assigned to a website based on the number and quality of links that point to it. A website with a higher Domain Authority is likely to rank higher in search engine results pages (SERPs) than a site with a low Domain Authority score because it appears to have more credibility.
How to check Domain Authority on my website?
There are several tools available that you can use to check the domain authority of your site, such as Moz, SEMrush and Ahrefs. These tools usually also let you see the domain authority for any other website too, like your competitors’.
How do I check my Moz Domain Authority?
The best way to check the Domain Authority of any website is by using the Moz Bar. The Moz Bar extension for Chrome and Firefox is an SEO toolbar that gives users instant page-level and site-wide metrics as they browse your site.
Site-wide metrics include Domain Authority and Page Authority numbers, spam score, page elements, social data and much more. The “Page” section of the MozBar shows you some helpful on-page SEO metrics, such as meta title, meta description, H1s, canonical tags and more. You can also use the MozBar to optimize your on-page content simply by clicking on the highlighted elements in this section.
Additionally, you can use Open Site Explorer to check your domain authority — just enter your URL into the search bar and click “search.” Your domain authority will be displayed in the top right corner of the search results pages.
How to check Ahrefs Domain Authority?
Ahrefs’ Domain Rating (DR) is a proprietary metric they created to easily evaluate domain strength, just like Moz’s Domain Rating. The score is calculated by combining the factors they use to determine the strength of a website.
You can check your website’s DR in Ahref’s Site Explorer. If you don’t have an Ahrefs account, you can also use their free DR Checker tool to get Domain Authority, Page Authority and SPAM score for a domain: https://ahrefs.com/domain-rating
How to check Semrush Domain Authority?
SEMrush computes its own metric called Authority Score that measures a website’s strength based on data they have collected in their huge database of search engine results, usage trends, and other factors that impact ranking.
In SEMrush you can check Authority Score by visiting the official website of semrush.com. Enter your website URL in their search bar and hit search. You will then get all the information about your website such as traffic report, keyword overview, top organic keywords, backlink overview, top referring domains, etc. On the Backlink Analysis tab under the Link Building section, you will see the domain’s Authority Score.
What is a good Domain Authority (DA) score?
It’s important to understand that DA is not a measure of how much traffic you will get from search engines like Google. Rather, it is a measure of your site’s “authority.” As such, while it can be very useful for comparing your site’s SEO performance against others, it should not be considered the only metric for evaluating your website’s search engine performance.
Good DA scores vary considerably by industry and the type of information or services your website provides. For example, educational institutions are often considered high-authority domain names because they tend to have great links from other educational institutions. On the other hand, high DA scores are not necessarily associated with e-commerce sites that sell products online.
Below is a list of general guidelines you can use as a reference point when evaluating your site’s domain authority score:
- Low: 1 to 40
- Average: 40 to 60
- Good: 60 to 80
- Excellent: 80 to 100
How to build Domain Authority?
Contrary to popular belief domain authority scores do not go up linearly. In other words, you’ll find it much easier to go from 20 to 25 than it is to go from 70 to 75.
If you are new and want to improve your website’s DA score, I would recommend the following:
- Establish trust by adding your contact info to your website.
- Build a responsive and mobile-friendly website.
- Start posting high-quality content on your website regularly.
- Make sure that your website has an SSL certificate installed
- Get more backlinks (but make sure they are relevant and high quality).
Frequently Asked Questions about Domain Authority
Does Google use domain authority?
Domain Authority is not a metric used by Google in determining search rankings and does not affect the SERP. However, it’s still an important metric to consider when conducting a competitive analysis for search results as it will show you how likely your competitors can rank for the keywords you want to target.
If you find that your competitors have higher Domain Authority than your website, it will likely take more time and effort to rank above them in search results.
How do you know if a website has authority?
Authority websites are trusted sources of information. They often rank at the top of Google searches and are cited by smaller sites because they offer great content and information. Authority websites tend to be large sites with a lot of high-quality content, a big brand, and an engaged audience.
Domain authority is relatively easy to check, with several free options available. Also, since this number is representative of the overall strength and reputation of your site, it can help determine how well-established your site is with search engines, making it a useful metric for self-evaluation and even for optimization purposes.